Dec
9
Darren K Chow asked:
On the Internet, consumers often go online to make price comparisons and to read reviews. So if you intend to write product reviews, you are performing a great service. Here is how you can write valuable product reviews that will leave your readers asking for more.
1) Focus on benefits.
In short, always address this question, “What is in it for me?” If you can’t answer that question in two to three simple sentences, then it’s a poorly written review. The reader has to be kept interested enough to read the rest of the review. Otherwise, very little is accomplished.
2) Be truthful.
Some bloggers or webmasters review products that they make a commission from. They have an incentive for singing praises about the products that they review. Sometimes, they publish half truths or even lie blatantly just to make the products look good.
Always think about your reputation and credibility before publishing untrue stuff. In the long term, those lies may come back to haunt you. It’s just not worth it for a few quick bucks. So think twice before publishing anything that may hurt you or your readers.
3) Be transparent and unbiased.
If you are earning a commission from your product reviews, be transparent and let your readers know. The best thing to do is to provide an affiliate link, and then go on to say that “if you don’t want me to earn a commission, you can always click on the next link” (which is, of course, not an affiliate link).
Don’t worry about lost commissions. In the long run, because of your integrity, you will make more money. The key here is to show that you truly care about your readers. If you don’t, they will just go somewhere else and read other reviews.
Also, remember to be fair and unbiased. Don’t just write about the good stuff. Write about both the pros and cons for the review to be more balanced and convincing.
4) Mention pricing last.
If you mention the price first, and the don’t like the price point, the visitors will just leave your web page. They will never get to the benefits and all those other juicy stuff that you have created for them. So leave the price point to the very end.
By then, perhaps the pricing isn’t so important. The visitor may have been convinced by your great review that the product is something that he or she really needs, and the visitor ends up making a purchase.
Glenda
On the Internet, consumers often go online to make price comparisons and to read reviews. So if you intend to write product reviews, you are performing a great service. Here is how you can write valuable product reviews that will leave your readers asking for more.
1) Focus on benefits.
In short, always address this question, “What is in it for me?” If you can’t answer that question in two to three simple sentences, then it’s a poorly written review. The reader has to be kept interested enough to read the rest of the review. Otherwise, very little is accomplished.
2) Be truthful.
Some bloggers or webmasters review products that they make a commission from. They have an incentive for singing praises about the products that they review. Sometimes, they publish half truths or even lie blatantly just to make the products look good.
Always think about your reputation and credibility before publishing untrue stuff. In the long term, those lies may come back to haunt you. It’s just not worth it for a few quick bucks. So think twice before publishing anything that may hurt you or your readers.
3) Be transparent and unbiased.
If you are earning a commission from your product reviews, be transparent and let your readers know. The best thing to do is to provide an affiliate link, and then go on to say that “if you don’t want me to earn a commission, you can always click on the next link” (which is, of course, not an affiliate link).
Don’t worry about lost commissions. In the long run, because of your integrity, you will make more money. The key here is to show that you truly care about your readers. If you don’t, they will just go somewhere else and read other reviews.
Also, remember to be fair and unbiased. Don’t just write about the good stuff. Write about both the pros and cons for the review to be more balanced and convincing.
4) Mention pricing last.
If you mention the price first, and the don’t like the price point, the visitors will just leave your web page. They will never get to the benefits and all those other juicy stuff that you have created for them. So leave the price point to the very end.
By then, perhaps the pricing isn’t so important. The visitor may have been convinced by your great review that the product is something that he or she really needs, and the visitor ends up making a purchase.
Glenda